Communication. This is not a word thought about frequently yet we do it all the time. Songs, stories and poems are written and movies made about the communication people have not only with each other, but deities, animals and even our machines. Why is this so important? Well, for starters it allows each person to learn about others. Communication opens doors and sometimes closes them on new and old relationships; it vocalizes mood and feeling and helps with expression of needs and wants. Too often customers of any type of business are met with an apathetic attitude from the person they receive service from making the customer feel as if it is they are a bother, even though they are paying for the work done. No thank you for the business given, no guarantee of work and no interest in the consumer for future endeavor. This is hardly an effective business plan or model. Very simple techniques are all that is needed to make a customer feel good about the service they've received and confidant in you and your company's abilities to continue to serve them for all future needs.
Every job, every call is important and should be treated as such upon arrival. In the field, for example, when dealing with vehicle lock outs most locksmiths are arrive to be met with a scared and nervous customer. Often irrational they will say and do things that a smile and calming attitude from their technician will defuse, communicating a friendly environment and relaxing the client.
One nice way to convey your appreciation of their business, no matter the size of the job, is a follow up call the following day. Ask them if the service provided met their standard and if the work done was appropriate. This allows them to not only remember you and your company, but it showcases the importance of the Jacksonville locksmith for future use. A satisfaction survey can also come in handy with question in regards to level of satisfaction, the amount of time it took to complete the job, professionalism and value, helping to fill in the void in the lines of communication between customer and provider. A personal touch is always welcome and appreciated. Many business owners can attest to the fact that this extra effort, communicating with clients and letting them know you care has kept long time relationships active and new clients utilizing the service when needed instead of looking elsewhere.
Newsletters are another way to communicate with your clients and keep your company as their preferred vendor for your services as not just an emergency locksmith technician, but also for all future needs by way of upgrades, new equipment, friends and family in need, and information they might not otherwise be aware of, such as additional security, safes and lock maintenance.
When quality service has been performed most customers will be happy to provide feedback, fill out surveys or receive newsletters and these are great ways to keep you and your business name on the minds and in the phone books of current and future customers.
A good and communicative business owner is good business.
